A chance observation of a pair of sneakers belonging to a great 11 year old skateboarder & also a LEGO lover, helped propel the company’s turnaround.  LEGO refocused on its core product.   Stayed with not only their normal size, but added some smaller bricks inside their boxes.  Instruction manuals were more exacting & more labor-intensive.  10 years later and with the successful LEGO MOVIE & related merchandise and for the 1st  time surpassed Mattell to become the world’s largest toy maker.  The craftsmanship needed to work with LEGOS did it!