JEAN FAD FRAYING?

Americans’ obsession with jeans is beginning to run thin.  Sales have fallen 6% during the past year after years of steady growth.  Nothing is more comfortable for day and dressed up for evening wear.  Why the decline?  People more often are sporting yoga pants, leggings, sweatpants and other athletic wear.  Since colored skinny jeans were a hit a few years ago, nothing new.  Sales of yoga pants & other “active wear” increased 7% last year.  That also lead to “stretchy” jeans.  Businessman Levi Strauss & tailor Jacob Davis invented jeans in 1873 and patented the rivet for stronger pockets.  By the 1920s Levi’s original 501 jeans were the top-selling men’s workpants.     MORE TO COME NEXT BLOG.