{"id":1747,"date":"2016-03-19T01:01:24","date_gmt":"2016-03-19T01:01:24","guid":{"rendered":"http:\/\/www.orangesand.com\/?p=1747"},"modified":"2016-03-19T01:01:24","modified_gmt":"2016-03-19T01:01:24","slug":"lego-engineered-a-remarkable-turnaround-part-3","status":"publish","type":"post","link":"http:\/\/www.thebains.com\/blog\/2016\/03\/19\/lego-engineered-a-remarkable-turnaround-part-3\/","title":{"rendered":"LEGO engineered a remarkable turnaround &#8211; part 3"},"content":{"rendered":"<p>A chance observation of a pair of sneakers belonging to a great 11 year old skateboarder &amp; also a LEGO lover, helped propel the company&#8217;s turnaround.\u00a0 LEGO refocused on its core product.\u00a0\u00a0 Stayed with not only their normal size, but added some smaller bricks inside their boxes.\u00a0 Instruction manuals were more exacting &amp; more labor-intensive.\u00a0 10 years later and with the successful LEGO MOVIE &amp; related merchandise and for the 1st\u00a0 time surpassed Mattell to become the world&#8217;s largest toy maker.\u00a0 The craftsmanship needed to work with LEGOS did it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chance observation of a pair of sneakers belonging to a great 11 year old skateboarder &amp; also a LEGO lover, helped propel the company&#8217;s turnaround.\u00a0 LEGO refocused on its core product.\u00a0\u00a0 Stayed with not only their normal size, but added some smaller bricks inside their boxes.\u00a0 Instruction manuals were more exacting &amp; more labor-intensive.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1747"}],"collection":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/comments?post=1747"}],"version-history":[{"count":1,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1747\/revisions"}],"predecessor-version":[{"id":1748,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1747\/revisions\/1748"}],"wp:attachment":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/media?parent=1747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/categories?post=1747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/tags?post=1747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}