{"id":1744,"date":"2016-03-11T23:02:55","date_gmt":"2016-03-11T23:02:55","guid":{"rendered":"http:\/\/www.orangesand.com\/?p=1744"},"modified":"2016-03-11T23:02:55","modified_gmt":"2016-03-11T23:02:55","slug":"lego-engineered-a-remarkable-turnaround-part-2","status":"publish","type":"post","link":"http:\/\/www.thebains.com\/blog\/2016\/03\/11\/lego-engineered-a-remarkable-turnaround-part-2\/","title":{"rendered":"LEGO engineered a remarkable turnaround &#8211; part 2"},"content":{"rendered":"<p>In the face of loosing their selling position of LEGOs, they sold off their parks &amp; reduced the number of products to new &amp; underserved globalmarkets.\u00a0 In 2004 they visited an 11 year old boy in a midsized German city.\u00a0 Their mission?\u00a0 To figure out what really made LEGO stand out.\u00a0 They thought they knew about their new digital behaviors.\u00a0 He was also a skateboarder.\u00a0 Asked which of his possessions were his trophy and it was his beat-up Adidas sneakers.\u00a0 They were his gold metal.\u00a0 Because of those scuffed sneakers he showed the world he is ONE OF THE BEST SKATEBOARDERS IN THE CITY.\u00a0 More to come<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the face of loosing their selling position of LEGOs, they sold off their parks &amp; reduced the number of products to new &amp; underserved globalmarkets.\u00a0 In 2004 they visited an 11 year old boy in a midsized German city.\u00a0 Their mission?\u00a0 To figure out what really made LEGO stand out.\u00a0 They thought they knew [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1744"}],"collection":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":1,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":1745,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/posts\/1744\/revisions\/1745"}],"wp:attachment":[{"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/categories?post=1744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.thebains.com\/blog\/wp-json\/wp\/v2\/tags?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}